Bury Football Club is delighted to announce an exciting new commercial partnership with British lifestyle brand Gammon ahead of the 2026/27 season.
The agreement will see Gammon branding on the Main Stand perimeter, bringing together two proudly British brands with a shared commitment to community, authenticity, and ambition.
Founded with a focus on creating premium lifestyle apparel and accessories inspired by modern British culture, Gammon has quickly established itself as a distinctive and growing name within the lifestyle sector. The partnership marks an exciting step forward for both organisations as Bury FC continues to strengthen its commercial portfolio ahead of another important campaign on and off the pitch.
Chris Watts, Head of Commercial & Media at Bury FC, said:
“We are thrilled to welcome Gammon to the Bury FC family ahead of the 2026/27 season. From our very first conversations, it was clear that there was a strong alignment between our values, our ambitions, and our commitment to building meaningful connections with our respective communities.
“As the Club continues to grow, attracting innovative and forward-thinking partners is a key part of our strategy, and Gammon is a brand that shares our passion for quality, authenticity, and supporter engagement. We are excited to work together and look forward to developing a successful partnership over the coming months.”
Roger MacArthur, Founder of Gammon, added:
“Bury FC has brought people together through football for over 140 years, creating a sense of pride and community that extends far beyond the pitch. As a British-made clothing brand, Gammon believes great British institutions deserve support, and we are proud to partner with a club whose history, resilience and community spirit reflect many of the values we admire. Everyone at Bury Football Club would like to extend a warm welcome to Roger and the entire team at Gammon, and we look forward to building a successful partnership together”.
For more information on Gammon and upcoming partnership activations, keep an eye on the Club’s official channels throughout the season, or visit https://gammonshop.com