This partnership comes at a momentous time for the Club, who were recently crowned champions of the North West Counties Football League Premier Division – marking a significant milestone in their journey back from adversity, just six years after being removed from the English Football League in 2019.
A league record-breaking 8,719 fans packed into Gigg Lane for the final game of the season, demonstrating the extraordinary support and loyalty of the Bury FC faithful. The Club’s resurgence has reignited pride across the town, with this new partnership further cementing the role of football at the heart of the local community.
JD, a globally recognised leader in sports fashion retail, shares deep roots with the town of Bury and has a long-standing history of supporting the football club.
Speaking on the new partnership, Bury FC, Head of Commercial Chris Watts said:
Abi Haywood, Sports Partnership Manager at JD added:
As Bury FC continues its mission to climb back up the football pyramid, the Club remains deeply committed to regaining its place at the heart of the community. With the support of local businesses, lifelong fans, and a town full of pride, Bury FC is building a future worthy of its historic name.
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