The renewed partnership further strengthens JD’s association with the Shakers and continues the support of one of Bury’s biggest business success stories for the football club at the heart of its hometown.
From Bury to the World
Few businesses can boast a connection to Bury quite like JD.
Founded by John Wardle and David Makin in 1981, JD began life with a single store in Bury, Greater Manchester, originally trading as John David Sports. From those beginnings, the company expanded across the North West before opening its first London store on Oxford Street in 1989.
More than four decades later, JD has developed into one of the world’s leading sports fashion retailers, with more than 4,800 stores across 51 countries and a presence spanning the UK, Europe, North America and Asia Pacific.
Despite that remarkable international growth, the company retains strong links to the town where its story began, with JD Group’s headquarters remaining in Bury and the brand continuing to operate a store in the town at The Rock.
That shared Bury identity makes the continuation of the partnership particularly significant for the Club.
Proudly Bury
As Bury FC continues to grow both on and off the pitch, developing relationships with businesses which share a genuine connection to the town remains an important part of the Club’s commercial strategy.
JD’s journey, from one store in Bury to a globally recognised name in sport and fashion, represents one of the town’s greatest business success stories.
The extension will see JD continue its association with Bury FC, bringing together two instantly recognisable names with deep connections to the borough and a shared passion for sport.
Chris Watts, Head of Commercial & Media at Bury FC, said:
Declan Walsh, Sports Partnerships Lead at JD said:
The partnership extension represents another positive step in the continued development of Bury FC’s commercial programme, as the Club works to create long term relationships with local, regional and national brands.
From humble beginnings in Bury to becoming a global name, JD’s story is one that continues to put the town on the map, and Bury FC is delighted to have them continuing alongside us.
Bury born. Global success. Proud partners.
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